Clik here to view.
Mojo Surf: My Fiction(al) Dilemma
Recently, I lucked into a fantastic opportunity to gain experience as a copywriter. Through the gumption of my older brother, I now have the chance to write some copy for Mojo Surf Australia. Note,...
View ArticleClik here to view.
The Golly Gee Shucks Syndrome: Site Mapping and Web Writing
With grandest of intentions, I decided to tackle my fears and begin work on Mojosurf this weekend at my local cafe, Blackboard. I had bought myself an iced coffee, chatted with the barista, charmingly...
View ArticleClik here to view.
Is NASA a brand in crisis?
Hello all, sorry for the longish gap. Life happened, with two potential jobs in marketing and PR potentially in the works. Fingers crossed and will report back about how all of this came together, and...
View ArticleClik here to view.
How to Revitalize NASA’s Brand in 4 Easy Steps
1. Bring the Shock and Awe back to NASA’s Social Media First and foremost, we need to stop focusing on the scientific achievements. There is a reason why Star Wars, Star Trek, Firefly, Battlestar...
View ArticleClik here to view.
Translating American to Aussie: Baseball Style
Having been in Australia for a good while, long enough I can actually talk about politics and no longer mistake “arvo” as referencing an animal, I have found that there is a major disconnect when it...
View ArticleClik here to view.
Creative CV: The Iceberg Principle
So two posts ago, I figured out that my brand should probably involve some water and a fair bit of adventure. One post ago, I realized time is like a ninja, stealthy and swift. Today, I’ve figured out...
View ArticleClik here to view.
Year of Seeger: Taking 2013 Hostage
Welcome all to 2013. What do we know so far? Ancient superstitious folks both fear and worship the power of 13. The Kardashian empire has spawned another brand extension, this time harnessing the power...
View ArticleClik here to view.
My New Creative CV: Retro Sci-fi Style
By your mouse is a portal, a portal that opens into your imagination. Inside your imagination there is a window, a window opened to a new dimension: a dimension of doom, a dimension of destiny, a...
View ArticleClik here to view.
The Issue of the Copywriter’s Compass
For the past two weeks, a fortnight if we want to be colloquial, I’ve been working with a group of talented people trying to get our business off the ground. We’ve already done all the legwork,...
View ArticleClik here to view.
The Play My Game Teaching Campaign
Generation Y, the feared and mighty heirs to the Baby Boomer consumer empire, are actually a pretty nice and sociable bunch once you get to know them. They like to look cool, get stressed easily and...
View Article
